Kokorozashi Mirror Papan Tanda Identiti Korporat oleh Unou Jikenn, Inc.

Reka bentuk Kokorozashi Mirror Papan Tanda Identiti Korporat oleh Unou Jikenn, Inc. ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.

GangsaPengiklanan· 2026

Kokorozashi Mirror Papan Tanda Identiti Korporat

oleh Unou Jikenn, Inc.

Klien: Mitsui & Co., Ltd.

Pemenang A' Design Award Gangsa dalam Kategori Pengiklanan

15,938

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #181004

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Kokorozashi Mirror Papan Tanda Identiti Korporat

Kokorozashi Mirror ialah pemasangan papan tanda identiti korporat yang dicipta untuk Mitsui & Co., Ltd. Papan tanda ini diletakkan di laluan stesen yang menghubungkan ke ibu pejabat syarikat. Gambar-gambar pekerja dan suasana tempat kerja mewakili sepuluh bahagian perniagaan. Mesej tulisan tangan yang ditindankan pada imej-imej tersebut meluahkan aspirasi setiap bahagian. Sebuah cermin berdiri di penghujung laluan dan memaparkan tagline jenama It all begins with Kokorozashi. Pengunjung melihat pantulan diri mereka sendiri bersama-sama mesej tersebut, yang mengajak kepada renungan peribadi.

Pengiktirafan

Mengenai A' Design Award Gangsa

Kokorozashi Mirror Papan Tanda Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Kokorozashi Mirror Papan Tanda Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Kokorozashi Mirror Papan Tanda Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Dimensi & Pembungkusan: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Tag: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Teknologi Pengeluaran: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Cabaran Reka Bentuk: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Penyelidikan: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspirasi: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Tempoh Projek: Published: August 28, 2025 to Present in Tokyo, Japan.
Aliran Operasi: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Ahli Pasukan: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Kredit Imej: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.