Cafe Guardiao Pembungkusan Kopi oleh Tipz

Reka bentuk Cafe Guardiao Pembungkusan Kopi oleh Tipz ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2026

Cafe Guardiao Pembungkusan Kopi

oleh Tipz

Klien: Cooabriel

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

7,110

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #181277

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Cafe Guardiao Pembungkusan Kopi

Cafe Guardiao ialah reka bentuk pembungkusan untuk kopi panggang dan kisar premium yang dihasilkan oleh sebuah koperasi Brazil. Identiti visualnya berteraskan ilustrasi malaikat agung yang dilukis dalam gaya ukiran, dengan sayap pelindung sebagai elemen grafik yang dominan. Tipografi yang tebal mewujudkan hierarki visual yang jelas di tempat jualan. Jalur label menyatakan tahap pemanggangan, asal usul koperasi, dan kandungan conilon 100 peratus tulen. Cetakan fleksografi pada substrat kraft dan laminasi matte memberikan pembungkusan ini kemasan matte dan permukaan yang bertekstur sentuhan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Cafe Guardiao Pembungkusan Kopi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Cafe Guardiao Pembungkusan Kopi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Cafe Guardiao Pembungkusan Kopi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensi & Pembungkusan: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Tag: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Teknologi Pengeluaran: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Cabaran Reka Bentuk: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Penyelidikan: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspirasi: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Tempoh Projek: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Aliran Operasi: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Ahli Pasukan: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro