East Side Bir Kraf Itali oleh Roberto Terrinoni

Reka bentuk East Side Bir Kraf Itali oleh Roberto Terrinoni ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2020

East Side Bir Kraf Itali

oleh Roberto Terrinoni

Klien: Roberto Terrinoni

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #88185

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Warna

Reka Bentuk

Mengenai East Side Bir Kraf Itali

Bir kerajinan di sebuah bandar kecil di tengah Itali, setiap bir mempunyai cerita, setiap kisah diceritakan pada labelnya. Selain elegan dan serba boleh, teknik kolaj memungkinkan untuk memasukkan beberapa elemen visual yang menonjolkan identiti produk, seperti merujuk kepada makna nama, tipologi bir dan ramuannya. Reka bentuk logo, yang mewakili identiti korporat, berdasarkan bentuk yang sederhana. Bentuk ini dibuat semula pada potongan label dan pada sistem simbol setiap bir menggunakan penyesuaian yang berwarna-warni dan heraldik.

Pengiktirafan

Mengenai A' Design Award Gangsa

East Side Bir Kraf Itali ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. East Side Bir Kraf Itali diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. East Side Bir Kraf Itali memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensi & Pembungkusan: 8,5x9 cm
Tag: beer, collage, packaging, label, italy,
Teknologi Pengeluaran: Paper, off-set print, screen printing polishing
Cabaran Reka Bentuk: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Penyelidikan: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspirasi: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Tempoh Projek: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Aliran Operasi: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Kredit Imej: video by east side brewing