Gujinggong Minuman Keras oleh Cheng Tian Sheng

Reka bentuk Gujinggong Minuman Keras oleh Cheng Tian Sheng ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2020

Gujinggong Minuman Keras

oleh Cheng Tian Sheng

Klien: Yuto

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

63,291

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #99904

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Gujinggong Minuman Keras

Kisah-kisah budaya yang disampaikan oleh orang-orang disajikan di bungkusan, dan corak minum naga digambar dengan teliti. Naga itu dihormati di China dan melambangkan keberuntungan. Dalam ilustrasi, Naga keluar untuk minum. Kerana tertarik dengan anggur, ia melayang di sekitar botol anggur, menambahkan unsur-unsur tradisional seperti Xiangyun, istana, gunung dan sungai, yang mengesahkan legenda anggur penghormatan Gujing. Setelah membuka kotak, akan ada lapisan kertas kad dengan ilustrasi untuk menjadikan kotak mempunyai kesan paparan keseluruhan setelah dibuka.

Pengiktirafan

Mengenai A' Design Award Emas

Gujinggong Minuman Keras ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Gujinggong Minuman Keras diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Gujinggong Minuman Keras mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Dimensi & Pembungkusan: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Tag: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Teknologi Pengeluaran: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Cabaran Reka Bentuk: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Penyelidikan: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspirasi: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Tempoh Projek: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Aliran Operasi: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Ahli Pasukan: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING