Grand Egyptian Museum Identità Korporattiva minn Rana Gaber

Id-disinn Grand Egyptian Museum Identità Korporattiva minn Rana Gaber huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

DehebGrafika· 2020

Grand Egyptian Museum Identità Korporattiva

minn Rana Gaber

Klijent: Rana Hossam

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Grafika

61,233

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #100110

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Grand Egyptian Museum Identità Korporattiva

Il-Grand Egyptian Museum hija identità korporattiva għal mużew ta' artefatti tal-Eġittu l-antik. Il-logo huwa mibni minn ħames ġeroglifiċi li jaqraw Eġittu, magħquda f'forma ġeometrika u sempliċi. Il-forma rettangolari mtawla hija ispirata mill-cartouche, qafas li jindika isem irjali. L-iswed huwa l-kulur primarju, għaliex ix-xtut tan-Nil kienu jissejħu l-Art is-Sewda. Il-kuluri sekondarji huma ispirati mill-ġojjellerija tal-Eġittu l-antik. Roboto huwa t-tipa ewlenija, peress li l-angoli u l-kurvi tiegħu jaqblu ma' dawk tal-logotip. Ġiet żviluppata sistema sperimentali ta' sinjaletika.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Grand Egyptian Museum Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Grand Egyptian Museum Identità Korporattiva ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Grand Egyptian Museum Identità Korporattiva joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Dimensjonijiet u Ippakkjar: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Tikketti: Visual Identity, Logo, Branding, Typography, Signage system
Teknoloġija tal-Produzzjoni: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Sfida tad-Disinn: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Riċerka: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Ispirazzjoni: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Tul tal-Proġett: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Fluss tal-Operazzjoni: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Membri tat-Tim: none.
Krediti tal-Immaġni: credits to: Shutterstock and bensound