Yic Barbecue Market Identità Viżwali minn Youjia Gu

Id-disinn Yic Barbecue Market Identità Viżwali minn Youjia Gu huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

Yic Barbecue Market Identità Viżwali

minn Youjia Gu

Klijent: MET Creative Brand

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

10,351

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #100459

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Yic Barbecue Market Identità Viżwali

Yic Barbecue Market huwa identità viżwali maħluqa għal ristorant tal-grill. L-identità hija mibnija madwar il-ħoss tal-grilling, espress bħala Zila, li jsawwar l-islogan tal-marka u s-sistema usa' ta' kitba kreattiva. Karattru żgħir karnivoru msejjaħ Zila beast iservi bħala l-mascot tal-marka, b'wiċċ ħelu u ħalq miftuħ. Forom ċirkolari bħal stilel u balal tal-ħjut jissuġġerixxu pjaneti u spazju, u jappoġġjaw tema ta' pjaneta tal-barbecue. Toni ta' oranġjo ċar u blu-aħdar jagħtu lill-identità stil ġugarelli u moda. L-identità hija applikata fuq interjur ta' 280 metru kwadru.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Yic Barbecue Market Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Yic Barbecue Market Identità Viżwali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Yic Barbecue Market Identità Viżwali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimensjonijiet u Ippakkjar: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Tikketti: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Teknoloġija tal-Produzzjoni: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Sfida tad-Disinn: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Riċerka: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Ispirazzjoni: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Tul tal-Proġett: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Fluss tal-Operazzjoni: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Privattivi: Copyrights belong to Youjia Gu, 2018
Membri tat-Tim: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Krediti tal-Immaġni: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.