Id-disinn Lord Qu Identità Viżiva minn Siyu Xu huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

Lord Qu Identità Viżiva

minn Siyu Xu

Klijent: MET Creative Brand

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

9,501

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #100477

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Lord Qu Identità Viżiva

Lord Qu hija identità viżiva maħluqa għal marka ta' ikel ħafif f'Quzhou, iċ-Ċina. L-identità tippreżenta l-kultura tradizzjonali Ċiniża tal-ikel b'mod modern għal konsumaturi iżgħar fl-età. Karattru bbażat fuq Konfuċju jifforma s-simbolu ċentrali, u l-għoqda tax-xagħar tal-karattru hija fformata bħal panino maħmi bl-istim. Tpinġijiet lineari ta' kartuns jgħaqqdu l-karattru ma' motivi storiċi bħad-dragun itiru, it-Tempju ta' Konfuċju u sħab ta' xorti tajba. Simbolu ta' mnieħer ta' ħanżir huwa applikat fuq magħmar tal-istim, pożati, lampi u dahar tas-sedili fl-ispazju tar-ristorant.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Lord Qu Identità Viżiva huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Lord Qu Identità Viżiva ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Lord Qu Identità Viżiva jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Dimensjonijiet u Ippakkjar: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Tikketti: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Teknoloġija tal-Produzzjoni: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Sfida tad-Disinn: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Riċerka: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Ispirazzjoni: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Tul tal-Proġett: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Fluss tal-Operazzjoni: The designers create a story for IP, personify the ingredients in the main products.
Privattivi: Copyrights belong to Siyu Xu, 2018.
Membri tat-Tim: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Krediti tal-Immaġni: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.