Electric Meets Reality Ħajt ta' Esperjenza fil-Ħanut minn Mark Boey

Id-disinn Electric Meets Reality Ħajt ta' Esperjenza fil-Ħanut minn Mark Boey huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

DehebReklamar· 2020

Electric Meets Reality Ħajt ta' Esperjenza fil-Ħanut

minn Mark Boey

Klijent: MG Motors Australia

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Reklamar

77,743

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #100808

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Electric Meets Reality Ħajt ta' Esperjenza fil-Ħanut

Electric Meets Reality hija installazzjoni interattiva ta' projection mapping mibnija għal bejjiegħ tal-karozzi. Il-ħajt ikejjel 6500 millimetru wisa' u 2000 millimetru għoli. Il-wiċċ skolpit tiegħu huwa magħmul bl-idejn mir-reżina tal-epoxy u l-injam b'partijiet stampati fi tliet dimensjonijiet, u jibqa' riljev abjad u eleganti meta l-projetturi jkunu mitfija. Tliet projetturi jżidu tmien minuti ta' animazzjoni u kulur. Il-projezzjonijiet jirrappreżentaw l-elettriku u l-iskultura tirrappreżenta r-realtà. L-installazzjoni tispjega l-medda, l-iċċarġjar, is-sikurezza u l-prestazzjoni lill-viżitaturi li qed jikkunsidraw karozza elettrika.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Electric Meets Reality Ħajt ta' Esperjenza fil-Ħanut huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Electric Meets Reality Ħajt ta' Esperjenza fil-Ħanut ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Electric Meets Reality Ħajt ta' Esperjenza fil-Ħanut joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Dimensjonijiet u Ippakkjar: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Tikketti: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Teknoloġija tal-Produzzjoni: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Sfida tad-Disinn: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Riċerka: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Ispirazzjoni: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Tul tal-Proġett: October 2019 - Present
Fluss tal-Operazzjoni: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Membri tat-Tim: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.