HEMA Alliance Identità Korporattiva minn Pedro Panetto

Id-disinn HEMA Alliance Identità Korporattiva minn Pedro Panetto huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

HEMA Alliance Identità Korporattiva

minn Pedro Panetto

Klijent: Pedro Panetto

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

16,339

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #100934

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar HEMA Alliance Identità Korporattiva

HEMA Alliance hija identità korporattiva maħluqa għal assoċjazzjoni li tappoġġja lil dawk li jipprattikaw l-Arti Marzjali Storiċi Ewropej. L-identità tinkludi 160 varjazzjoni tas-simbolu, iffurmati minn 40 disinn ta' xwabel murija f'erba' arranġamenti viżwali. Kull xabla ssegwi l-proporzjonijiet ta' mudell storiku reali. L-ittri, l-ispazjar u d-djagramma tas-simbolu huma bbażati fuq il-Proporzjon Tad-Deheb, li jżomm kull varjazzjoni konsistenti. Kull prattikant jista' jagħżel il-varjazzjoni li taqbel ma' stil ta' taħriġ u arma ppreferuti.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

HEMA Alliance Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li HEMA Alliance Identità Korporattiva ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. HEMA Alliance Identità Korporattiva jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Dimensjonijiet u Ippakkjar: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Tikketti: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Teknoloġija tal-Produzzjoni: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Sfida tad-Disinn: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Riċerka: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Ispirazzjoni: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Fluss tal-Operazzjoni: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Membri tat-Tim: Pedro Panetto.
Francesco Brugnera Teixeira.