Chic HK 2020 Funzjoni Primarja: Avveniment Kummerċjali ta' Stil ta' Ħajja minn Hong Kong Trade Development Council

Id-disinn Chic HK 2020 Funzjoni Primarja: Avveniment Kummerċjali ta' Stil ta' Ħajja minn Hong Kong Trade Development Council huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn ta' Avvenimenti u Okkażjonijiet.

ĦadidAvveniment· 2021

Chic HK 2020 Funzjoni Primarja: Avveniment Kummerċjali ta' Stil ta' Ħajja

minn Hong Kong Trade Development Council

Klijent: Hong Kong Trade Development Council

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Avveniment

19,901

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #106403

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Chic HK 2020 Funzjoni Primarja: Avveniment Kummerċjali ta' Stil ta' Ħajja

Test tal-Ktieb: Chic HK 2020 huwa avveniment kummerċjali ta' stil ta' ħajja li sar f'Guangzhou, iċ-Ċina. L-avveniment għen lil 80 kumpanija ta' Hong Kong jibnu għarfien tal-marka u jittestjaw ir-rispons tal-konsumaturi fis-suq tan-Nofsinhar taċ-Ċina. Il-kunċett viżwali jħallat karattri Ċiniżi tradizzjonali u simplifikati biex jifforma tipografija ġdida għat-titlu tal-avveniment. Tliet kuluri primarji ġew miżjuda mal-grafika u ntużaw biex jimmarkaw is-setturi differenti tal-istil ta' ħajja. L-esibizzjoni koprejt 9000 metru kwadru fuq żewġ sulari u damet erbat ijiem. Grafika kbira fuq il-faċċata bil-ħġieġ u sfond ta' merħba tridimensjonali laqgħu lill-viżitaturi.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Chic HK 2020 Funzjoni Primarja: Avveniment Kummerċjali ta' Stil ta' Ħajja huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Chic HK 2020 Funzjoni Primarja: Avveniment Kummerċjali ta' Stil ta' Ħajja ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Chic HK 2020 Funzjoni Primarja: Avveniment Kummerċjali ta' Stil ta' Ħajja huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Dimensjonijiet u Ippakkjar: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Tikketti: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Teknoloġija tal-Produzzjoni: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Sfida tad-Disinn: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Riċerka: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Ispirazzjoni: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Tul tal-Proġett: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Fluss tal-Operazzjoni: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Privattivi: Copyrights belong to Hong Kong Trade Development Council, 2020
Membri tat-Tim: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Krediti tal-Immaġni: Hong Kong Trade Development Council