Meet Rebrand Branding minn Mengchao Wu, Hao Li and Sijia Zhang

Id-disinn Meet Rebrand Branding minn Mengchao Wu, Hao Li and Sijia Zhang huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2021

Meet Rebrand Branding

minn Mengchao Wu, Hao Li and Sijia Zhang

Klijent: Meet

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

42,973

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #115712

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Meet Rebrand Branding

Meet huwa restorant Korean barbecue mmirat lejn iż-żgħażagħ. L-inkarigu tal-klijent għal Mengchao, Hao u Sijia huwa li joħloq direzzjoni tal-arti u identità viżwali biex jesprimi l-immaġni vivaċi tal-marka u jippromwovi d-diversi laħmijiet. Il-forom tal-laħam fuq il-grill jippreżentaw ġeometriji b'mod naturali. Din l-idea twassalhom għat-tragward tal-kunċett, li jgħaqqad laħam, frott tal-baħar u ħxejjex differenti b'ġeometriji speċifikati. Diversi kombinazzjonijiet ta 'forom u mudelli jagħtu lill-ġeometriji touch finali jilgħab u sħun.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Meet Rebrand Branding huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Meet Rebrand Branding ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Meet Rebrand Branding huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimensjonijiet u Ippakkjar: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Tikketti: Branding, Graphic Design, Visual Identity, BBQ, Food
Teknoloġija tal-Produzzjoni: Adobe suite, Video Production, Printing, Package Design
Sfida tad-Disinn: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Riċerka: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Ispirazzjoni: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Tul tal-Proġett: 3 mouths
Executed in NYC and shanghai
Fluss tal-Operazzjoni: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Membri tat-Tim: Mengchao Wu
Hao Li
Sijia Zhang
Krediti tal-Immaġni: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li