Umano Identità tal-Marka minn Ruis Vargas

Id-disinn Umano Identità tal-Marka minn Ruis Vargas huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2021

Umano Identità tal-Marka

minn Ruis Vargas

Klijent: Laika

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

12,725

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #116954

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Umano Identità tal-Marka

Umano hija identità tal-marka maħluqa għal bar ta' lukanda f'Sao Paulo, il-Brażil. L-identità tislet mill-antropofagija kulturali, kunċett letterarju li jgħaqqad l-umoriżmu mal-interpretazzjoni ħielsa mill-ġdid ta' influwenzi esterni. Il-proġett jinkludi logotip, kartolini tan-negozju fuq karta offset ta' 300 gramma, menu, basket, disinn tas-superfiċi u posters stampati fuq karta offset ta' 75 gramma u mwaħħla mal-ħitan ta' ġewwa. Il-grafika u l-arkitettura jingħaqdu flimkien biex jifformaw narrattivi viżwali li jinterpretaw mill-ġdid il-vedudi tal-belt u l-poeżiji lokali. L-għan huwa li wieħed jitbiegħed mit-ton formali tal-bars tradizzjonali tal-lukandi.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Umano Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Umano Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Umano Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Dimensjonijiet u Ippakkjar: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Tikketti: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknoloġija tal-Produzzjoni: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Sfida tad-Disinn: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Riċerka: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Ispirazzjoni: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Tul tal-Proġett: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Fluss tal-Operazzjoni: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Privattivi: Laika Design
Membri tat-Tim: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Krediti tal-Immaġni: Laika Design