Cafe Soul Identità Viżiva minn Mateus Matos Montenegro

Id-disinn Cafe Soul Identità Viżiva minn Mateus Matos Montenegro huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2022

Cafe Soul Identità Viżiva

minn Mateus Matos Montenegro

Klijent: Cafe Tunico

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

11,750

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #117271

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Cafe Soul Identità Viżiva

Cafe Soul hija identità viżiva u disinn tal-imballaġġ għal marka tal-kafè. Il-kafè huwa magħmul minn 100 fil-mija żrieragħ Arabica u huwa offrut bi prezz affordabbli. L-identità tuża logo modulari li l-elementi tiegħu jistgħu jiġu kkombinati biex jifformaw ħafna wċuħ u tessuti differenti. Il-lingwaġġ viżiv huwa ħafif u żagħżugħ, u għandu l-għan li jilħaq konsumaturi ġodda u iżgħar. L-imballaġġ huwa stampat b'proċess ta' erba' kuluri flimkien ma' erba' kuluri Pantone fuq struttura tal-aluminju. In-numru sebgħa jirreferi għas-seba' membri tal-familja li jmexxu l-farm.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Cafe Soul Identità Viżiva huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Cafe Soul Identità Viżiva ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Cafe Soul Identità Viżiva jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Dimensjonijiet u Ippakkjar: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Tikketti: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Teknoloġija tal-Produzzjoni: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Sfida tad-Disinn: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Riċerka: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Ispirazzjoni: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Tul tal-Proġett: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Fluss tal-Operazzjoni: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Membri tat-Tim: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha