Beer Culture 2020 Rapport ta' Riċerka tas-Suq minn Gabriela Maria Straka

Id-disinn Beer Culture 2020 Rapport ta' Riċerka tas-Suq minn Gabriela Maria Straka huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

BronżReklamar· 2021

Beer Culture 2020 Rapport ta' Riċerka tas-Suq

minn Gabriela Maria Straka

Klijent: Brau Union Österreich AG

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Reklamar

14,029

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #118582

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Beer Culture 2020 Rapport ta' Riċerka tas-Suq

Beer Culture 2020 huwa rapport stampat dwar il-kultura tal-birra fl-Awstrija. Ir-rapport jippreżenta r-riżultati ta' stħarriġ rappreżentattiv fost il-popolazzjoni Awstrijaka ta' 18-il sena u aktar, imwettaq minn istitut indipendenti tar-riċerka tas-suq permezz ta' intervisti online u telefoniċi. Is-suġġetti jinkludu l-importanza tal-ispeċjalitajiet tal-birra, id-drawwiet tax-xorb, il-produzzjoni sostenibbli tal-birra, il-lealtà lejn il-marka u l-prodotti mingħajr alkoħol. Grafika u simboli sempliċi jippreżentaw iċ-ċifri b'mod faċilment komprensibbli. Ir-rapport fih 64 paġna ta' kontenut u erba' paġni ta' qoxra.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Beer Culture 2020 Rapport ta' Riċerka tas-Suq huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Beer Culture 2020 Rapport ta' Riċerka tas-Suq ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Beer Culture 2020 Rapport ta' Riċerka tas-Suq jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Dimensjonijiet u Ippakkjar: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Tikketti: beer culture report, beer culture, beer, market research, Austria
Teknoloġija tal-Produzzjoni: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Sfida tad-Disinn: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Riċerka: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Ispirazzjoni: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Tul tal-Proġett: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Fluss tal-Operazzjoni: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Privattivi: Copyrights belong to Brau Union Österreich AG, 2020
Membri tat-Tim: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Krediti tal-Immaġni: Brau Union Österreich AG