System Disinn tal-Identità tal-Marka minn Plus X

Id-disinn System Disinn tal-Identità tal-Marka minn Plus X huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2021

System Disinn tal-Identità tal-Marka

minn Plus X

Klijent: System

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

10,418

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #119749

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar System Disinn tal-Identità tal-Marka

Test tal-Ktieb: System huwa disinn tal-identità tal-marka maħluq għal marka tal-ħwejjeġ li taqdi lin-nies ta' kull ġeneru. L-identità hija bbażata fuq il-kunċett ta' arkivju ta' atteġġjamenti, deskritt bħala post li jaħżen atteġġjamenti għal ħafna mumenti lil hinn mill-istil. Modulu ffurmat billi jinqasam kwadru min-nofs jirrappreżenta atteġġjament wieħed, u diversi moduli flimkien jesprimu l-arkivju. Il-modulu huwa applikat għar-reklami, it-tikketti, il-labels u l-imballaġġ. Il-logo huwa stampat b'foil press abjad, u s-simbolu huwa maħdum b'mod raffinat għal dehra sofistikata. Il-lingwaġġ viżiv jinżamm newtrali u nadif.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

System Disinn tal-Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li System Disinn tal-Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. System Disinn tal-Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
Dimensjonijiet u Ippakkjar: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Tikketti: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Teknoloġija tal-Produzzjoni: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Sfida tad-Disinn: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Riċerka: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Ispirazzjoni: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Tul tal-Proġett: This project proceeded for 8 months in Seoul, South Korea.
Fluss tal-Operazzjoni: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Membri tat-Tim: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha