Happetsy Funzjoni Primarja: Identità tal-Marka minn Anamarija Leljak

Id-disinn Happetsy Funzjoni Primarja: Identità tal-Marka minn Anamarija Leljak huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2021

Happetsy Funzjoni Primarja: Identità tal-Marka

minn Anamarija Leljak

Klijent: Happetsy

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

43,117

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #122375

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Happetsy Funzjoni Primarja: Identità tal-Marka

Happetsy hija identità ta' marka maħluqa għal kumpanija ta' prodotti għall-annimali domestiċi. Id-disinn jgħaqqad stil retro tal-iskola l-antika ma' minimaliżmu modern. Il-karattru retro huwa espress permezz tal-palett tal-kuluri, tipa miktuba bl-idejn, u disinji ta' tikek. Layouts nodfa, spazji miftuħa, u tipa sans serif iżidu tmiss modern u frisk. Il-logo jgħaqqad illustrazzjoni ta' qattus u kelb ma' rettangolu, forma marbuta mal-istabbiltà u l-lealtà. Il-grafika kollha ġiet impinġija bħala vetturi u kkonsenjata fil-kuluri RGB, CMYK, u Pantone għal dehra konsistenti fil-midja kollha.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Happetsy Funzjoni Primarja: Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Happetsy Funzjoni Primarja: Identità tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Happetsy Funzjoni Primarja: Identità tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Dimensjonijiet u Ippakkjar: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Tikketti: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Teknoloġija tal-Produzzjoni: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Sfida tad-Disinn: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Riċerka: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Ispirazzjoni: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Tul tal-Proġett: The project started in March 2019 and finished in May 2019 in Denmark.
Fluss tal-Operazzjoni: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Krediti tal-Immaġni: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.