The Early Chapter Identità tal-Marka minn Allan Toh

Id-disinn The Early Chapter Identità tal-Marka minn Allan Toh huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2022

The Early Chapter Identità tal-Marka

minn Allan Toh

Klijent: Allan Toh

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

10,859

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #128237

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar The Early Chapter Identità tal-Marka

L-Early Chapter hija identità tal-marka maħluqa għal klabb ta' attivitajiet għat-tfulija bikrija f'Singapor. Il-klabb jgħin lit-tfal jiżviluppaw interess fil-Mandarin permezz ta' logħob immersiv. Il-logo hija mibnija minn forom sempliċi bl-aħmar, isfar u blu, imqiegħda fuq xulxin biex jixbhu kapanna żgħira. Il-forma tal-kapanna tirrappreżenta l-komunità li l-klabb għandu l-għan li jibni. L-ispazju negattiv bejn il-forom jifforma l-karattru Ċiniż għall-Mandarin, li juri l-fokus fuq il-lingwa Ċiniża. Nofs xemx jissuġġerixxi ambjent inkuraġġanti għat-tfal żgħar.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

The Early Chapter Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li The Early Chapter Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. The Early Chapter Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Dimensjonijiet u Ippakkjar: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Tikketti: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Teknoloġija tal-Produzzjoni: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Sfida tad-Disinn: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Riċerka: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Ispirazzjoni: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Tul tal-Proġett: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Fluss tal-Operazzjoni: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Privattivi: Copyrights belong to Allan Toh Design Studio, 2021.