Enjoy Happy Food Disinn Tas-Servizz minn Ting-Han Chen

Id-disinn Enjoy Happy Food Disinn Tas-Servizz minn Ting-Han Chen huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn Meta, Strateġiku u tas-Servizz.

FiddaServizz· 2022

Enjoy Happy Food Disinn Tas-Servizz

minn Ting-Han Chen

Klijent: Play Design Lab

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Servizz

1,205,029

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #131529

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Enjoy Happy Food Disinn Tas-Servizz

Dan il-proġett tad-disinn juri kif jittrasforma bejjiegħ tal-ħut tradizzjonali f'marka soċjali moderna tal-kummerċ elettroniku bħala reazzjoni għall-epidemija, u biex tingħeleb id-distakk bejn ix-xiri tradizzjonali tas-suq tal-ħut u l-istil tal-ħajja tax-xiri onlajn. Il-marka għandha għeruqha fil-professjonaliżmu tas-sajd ta '40 sena tal-bejjiegħ, il-mod tas-suq tradizzjonali ta' interazzjonijiet soċjali tal-klijenti, u tieħu ordnijiet ta 'personalizzazzjoni mill-klijenti permezz tal-Linja (l-aktar app soċjali użata fit-Tajwan) biex twassal l-aktar frisk, kuljum. qabad ħut tal-baħar u rrakkomandat riċetti tat-tisjir.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Enjoy Happy Food Disinn Tas-Servizz huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Enjoy Happy Food Disinn Tas-Servizz ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Enjoy Happy Food Disinn Tas-Servizz huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Dimensjonijiet u Ippakkjar: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Tikketti: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Teknoloġija tal-Produzzjoni: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Sfida tad-Disinn: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Riċerka: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Ispirazzjoni: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Tul tal-Proġett: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Fluss tal-Operazzjoni: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Membri tat-Tim: Design: Ting-Han Chen