Id-disinn Pentaheal Clinic Rebranding Identità tal-Marka minn Pentaheal and Eidetic huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.
BronżGrafika· 2022
Pentaheal Clinic Rebranding Identità tal-Marka
Klijent: Eidetic Marketing
Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika
Rebbieħ ta' Premju Ivverifikat
Ivverifika l-Istatus tal-Premju għal #135773Id-Disinn
Dwar Pentaheal Clinic Rebranding Identità tal-Marka
Ir-Rebranding tal-Klinika Pentaheal huwa identità tal-marka maħluqa għal klinika medika Koreana speċjalizzata fil-mediċina funzjonali. It-tema ewlenija tal-identità hija l-estensjoni. Is-simbolu mediku universali tas-salib jintuża bħala lingwaġġ viżiv sempliċi li jista' jiġi rikonoxxut minn pazjenti minn ħafna pajjiżi. Is-simbolu jgħaqqad is-salib mal-ittri P u H, l-abbrevjazzjoni tal-isem tal-klinika. L-assi tas-simbolu jestendi fiż-żewġ direzzjonijiet, u b'hekk il-marka tkun adattata għal oġġetti ta' applikazzjoni ta' forom u daqsijiet varji. Is-sinjaletika ġiet iddisinjata għal kull sular tal-klinika f'Seoul.
Ir-Rikonoxximent
Dwar il-Premju A' Design Award tal-Bronż
Pentaheal Clinic Rebranding Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Pentaheal Clinic Rebranding Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Pentaheal Clinic Rebranding Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
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- Proprjetajiet Uniċi
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Dimensjonijiet u Ippakkjar
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Tikketti
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Teknoloġija tal-Produzzjoni
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Sfida tad-Disinn
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Riċerka
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Ispirazzjoni
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Tul tal-Proġett
- The project started in July 2021 and finished in December 2021 in Seoul.
- Fluss tal-Operazzjoni
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Membri tat-Tim
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
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