Across Poster minn Xuguang Zhu and Chao Yang

Id-disinn Across Poster minn Xuguang Zhu and Chao Yang huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2022

Across Poster

minn Xuguang Zhu and Chao Yang

Klijent: Zhejiang Sci-Tech University

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

41,168

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #136202

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Across Poster

Across huwa poster maħluq għal festival tal-arti diġitali ddedikat lill-arti tal-blat tal-Muntanji Helan fiċ-Ċina. Il-poster huwa stampat fuq materjal lentikulari. Immaġni waħda turi l-motiv oriġinali tal-Muntanja Helan u l-oħra turi verżjoni diġitali moderna tal-istess motiv. Hekk kif jinbidel l-angolu tal-viżjoni, il-motiv antik jitfarrak u jidher il-motiv diġitali. L-immaġni tradizzjonali tpittret b'taħlita ta' linka, tè, ġelatina u trab tad-deheb, applikata bit-tixrid biex tinħoloq tessitura simili għall-blat. Across għandu l-għan li jippreserva u jaqsam kultura antika fil-periklu.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Across Poster huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Across Poster ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Across Poster huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Dimensjonijiet u Ippakkjar: Poster: 1855mm*30mm*465mm
Tikketti: Chinese tradition, internationalism, rock art, cultural relics
Teknoloġija tal-Produzzjoni: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Sfida tad-Disinn: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Riċerka: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Ispirazzjoni: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Tul tal-Proġett: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Fluss tal-Operazzjoni: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Membri tat-Tim: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang