Id-disinn BTY Brand Identity Logo u Applikazzjonijiet minn Etude Digital huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2022

BTY Brand Identity Logo u Applikazzjonijiet

minn Etude Digital

Klijent: BTY Group

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

23,939

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #138763

Skopri Issa Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar BTY Brand Identity Logo u Applikazzjonijiet

BTY Brand Identity huwa programm ta' logo u applikazzjonijiet maħluq għal BTY Group. Il-marka tal-logo hija interpretazzjoni analitika u matematika tal-mument meta jiġi mniżżel qlugħ gennaker. Id-disinn jirreferi wkoll għat-tfixkil li l-qlugħ gennaker ġab lit-tiġrijiet tad-dgħajjes bil-qlugħ. Il-marka tirrappreżenta futur li fih in-nies imexxu t-teknoloġija. Aktar minn 300 skizz bil-lapes ippreċedew ir-raffinament f'midja diġitali sakemm intlaħqet il-ġeometrija maħsuba. L-iswed huwa l-kulur ewlieni, sostnut minn kuluri qawwija. Il-forma bl-iswed u l-abjad tippermetti riproduzzjoni faċli fuq ħafna sostrati.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

BTY Brand Identity Logo u Applikazzjonijiet huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li BTY Brand Identity Logo u Applikazzjonijiet ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. BTY Brand Identity Logo u Applikazzjonijiet jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensjonijiet u Ippakkjar: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tikketti: logo, brand identity, logomark, symbol, graphics, layout
Teknoloġija tal-Produzzjoni: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Sfida tad-Disinn: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Riċerka: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Ispirazzjoni: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Tul tal-Proġett: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Fluss tal-Operazzjoni: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Membri tat-Tim: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer