Greeninful Identità tal-Marka minn Michelle Poon

Id-disinn Greeninful Identità tal-Marka minn Michelle Poon huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2022

Greeninful Identità tal-Marka

minn Michelle Poon

Klijent: Greenin'ful

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

11,407

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #139444

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Greeninful Identità tal-Marka

Greeninful huwa proġett ta' rebranding għal marka ekoloġika li tappoġġja stil ta' ħajja sostenibbli. Il-marka tgħaqqad nies li jimpurtahom mill-ambjent. Il-logo juri l-wiċċ tal-komunità ħadra u jirrifletti determinazzjoni u kurżità. L-identità viżwali tuża kuluri qawwija, ħsad tal-pinzell bold u elementi miżbugħa bl-idejn li jibqgħu flessibbli fl-użu. L-immaġini huma magħżula biex jidhru aċċessibbli u ffukati fuq il-komunità. Ir-rebranding jgħaddi l-marka minn pjattaforma tal-kummerċ għal komunità li tqajjem kuxjenza pubblika dwar il-ħarsien tal-ambjent.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Greeninful Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Greeninful Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Greeninful Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensjonijiet u Ippakkjar: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tikketti: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Teknoloġija tal-Produzzjoni: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Sfida tad-Disinn: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Riċerka: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Ispirazzjoni: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Tul tal-Proġett: October 2021 - January 2022
Fluss tal-Operazzjoni: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Membri tat-Tim: Michelle Kason
Krediti tal-Immaġni: Image 1: Michelle Kason (Designer)