Buddy Workwear Identità tal-Marka minn Pilotfisch GmbH and Co. KG

Id-disinn Buddy Workwear Identità tal-Marka minn Pilotfisch GmbH and Co. KG huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

FiddaReklamar· 2022

Buddy Workwear Identità tal-Marka

minn Pilotfisch GmbH and Co. KG

Klijent: Buddy Workwear Manufaktur

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Reklamar

48,608

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #140102

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Buddy Workwear Identità tal-Marka

Buddy Workwear hija identità ta' marka maħluqa għal manifattur tal-ħwejjeġ tax-xogħol fil-Ġermanja. L-isem Buddy jifforma l-qalba tal-identità u huwa derivat mill-isem preċedenti tal-kumpanija. Il-blu skur jservi bħala l-kulur ewlieni u jħalli l-prodotti u r-ritratti jispikkaw, filwaqt li l-blu ċar jintuża bħala kulur ta' aċċent u ta' enfasi. Iż-żewġ kuluri jikkumplimentaw lil xulxin bħal ħbieb. Tipografija ċara u kliem sempliċi jsostnu l-attitudni diretta tal-marka. L-identità hija applikata fuq brochures stampati, websajt, vidjow u kampanja fuq il-midja soċjali.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Buddy Workwear Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Buddy Workwear Identità tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Buddy Workwear Identità tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensjonijiet u Ippakkjar: Brochures DIN A4
Tikketti: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Teknoloġija tal-Produzzjoni: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Sfida tad-Disinn: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Riċerka: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Ispirazzjoni: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Tul tal-Proġett: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Fluss tal-Operazzjoni: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Membri tat-Tim: Pilotfisch GmbH & Co. KG
Krediti tal-Immaġni: Photography: Fotografie Witte Wattendorff GmbH, Münster