Hair For Hope Cancer Care Initiative Promozzjoni minn Onedor Co. Ltd.

Id-disinn Hair For Hope Cancer Care Initiative Promozzjoni minn Onedor Co. Ltd. huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn Soċjali.

BronżSoċjali· 2023

Hair For Hope Cancer Care Initiative Promozzjoni

minn Onedor Co. Ltd.

Klijent: Onedor Co. Ltd.

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Soċjali

50,348

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #141480

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Hair For Hope Cancer Care Initiative Promozzjoni

Hair for Hope huwa avveniment ta' karità għad-donazzjoni tax-xagħar iniżjat mill-hope foundation for cancer care għas-superstiti tal-kanċer. Dan l-avveniment huwa l-aktar influwenti fl-edukazzjoni tal-adulti żgħażagħ dwar l-għemil ta' ġid pubbliku. It-tim iddisinja s-servizz u l-identità sabiex isaħħaħ il-komunikazzjoni u l-esperjenza tiegħu mal-parteċipanti. Fil-futur, din l-inizjattiva u identità se jsiru simbolu ta' sejħa għall-azzjoni għas-superstiti tal-kanċer biex jaqsmu l-esperjenzi tagħhom u għall-ġenerazzjoni ż-żgħira biex taġixxi u toħloq mewġiet ta' impatt għall-benefiċċju tas-soċjetà. Inti tista' tkun it-tama ta' xi ħadd.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Hair For Hope Cancer Care Initiative Promozzjoni huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Hair For Hope Cancer Care Initiative Promozzjoni ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Hair For Hope Cancer Care Initiative Promozzjoni jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensjonijiet u Ippakkjar: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tikketti: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Teknoloġija tal-Produzzjoni: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Sfida tad-Disinn: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Riċerka: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Ispirazzjoni: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Tul tal-Proġett: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Fluss tal-Operazzjoni: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Privattivi: N/A
Membri tat-Tim: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Krediti tal-Immaġni: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.