Vivo X80 Kampanja ta' Reklamar fuq Barra minn Output

Id-disinn Vivo X80 Kampanja ta' Reklamar fuq Barra minn Output huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

FiddaReklamar· 2023

Vivo X80 Kampanja ta' Reklamar fuq Barra

minn Output

Klijent: Output

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Reklamar

562,143

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #142549

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Vivo X80 Kampanja ta' Reklamar fuq Barra

Vivo X80 hija kampanja ta' reklamar fuq barra maħluqa biex tippromwovi serje ta' smartphones. Minflok skrin 3D li ma jeħtieġx nuċċali mqiegħed fil-għoli fuq bini, il-kampanja tuża skrin ġgantesk tal-art imqiegħed direttament fuq l-art, sabiex it-telespettaturi jkunu jistgħu jaraw mill-qrib. Il-kontenut huwa rranġat f'seba' atti u ntwera f'Shenzhen u f'Xian. Żewġ radars u teknoloġija tal-qbid tal-ġisem uman isegwu l-pożizzjoni u l-moviment tal-udjenza, sabiex l-immaġini jirreaġixxu għat-telespettaturi. Għall-wiri tintuża teknoloġija ta' projezzjoni bil-laser.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Vivo X80 Kampanja ta' Reklamar fuq Barra huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Vivo X80 Kampanja ta' Reklamar fuq Barra ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Vivo X80 Kampanja ta' Reklamar fuq Barra huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensjonijiet u Ippakkjar: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tikketti: Naked eye 3d, Interactive, Epic, Innovation, Creative
Teknoloġija tal-Produzzjoni: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Sfida tad-Disinn: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Riċerka: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Ispirazzjoni: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Tul tal-Proġett: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Fluss tal-Operazzjoni: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Krediti tal-Immaġni: Photographer: Xujie Yan