Tathra Eco Camp Identità Tad-Ditta minn Amanda Dempster

Id-disinn Tathra Eco Camp Identità Tad-Ditta minn Amanda Dempster huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2023

Tathra Eco Camp Identità Tad-Ditta

minn Amanda Dempster

Klijent: Amanda Dempster

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

10,399

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #142725

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Tathra Eco Camp Identità Tad-Ditta

Wara li nqerdet fin-nirien qerrieda tal-bush Awstraljan, Tathra Eco Camp kellu bżonn identità simbolika li tgħid storja ta’ tiġdid, storja, u immersjoni naturali. Is-sidien fittxew suite tad-ditta li tkun eroj tal-istorja unika tal-artijiet filwaqt li jonoraw ukoll is-sinifikat kulturali tagħha u l-impenn tagħhom għall-eko-turiżmu. L-istil tal-marka u r-rappreżentazzjonijiet li jirriżultaw huma jirriflettu l-appell naturali tal-kamp u jagħtu ġieħ lill-pajsaġġ imġedded biċ-ċrieki tas-siġar emblematiċi u skema ta 'kulur unika simbolika tat-tkabbir, l-istorja u t-tiġdid tad-destinazzjoni.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Tathra Eco Camp Identità Tad-Ditta huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Tathra Eco Camp Identità Tad-Ditta ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Tathra Eco Camp Identità Tad-Ditta huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensjonijiet u Ippakkjar: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Tikketti: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Teknoloġija tal-Produzzjoni: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Sfida tad-Disinn: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Riċerka: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Ispirazzjoni: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Tul tal-Proġett: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Fluss tal-Operazzjoni: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Privattivi: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Membri tat-Tim: Amanda Dempster
Krediti tal-Immaġni: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)