Uebaa Identità tal-Marka minn Marcelo Ruis Vargas Martinelli

Id-disinn Uebaa Identità tal-Marka minn Marcelo Ruis Vargas Martinelli huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2023

Uebaa Identità tal-Marka

minn Marcelo Ruis Vargas Martinelli

Klijent: Laika

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

12,425

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #148861

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Uebaa Identità tal-Marka

Uebaa hija identità ta' marka maħluqa għal kumpanija li tagħmel prodotti għat-tfal. L-identità hija bbażata fuq erba' ideat: divertenti, funzjonali, sostenibbli u estetika. Dawn l-ideat huma espressi permezz ta' paletta wiesgħa ta' kuluri, illustrazzjonijiet u pittogrammi. Il-lingwaġġ viżiv jindirizza t-tfal, filwaqt li l-ideat tal-marka jitkellmu mal-ġenituri. Is-sistema hija applikata għal brandbook ta' 96 paġna, tikketti, kards, stazzjonerija, uċuħ, media soċjali u websajt. Ħafna mill-oġġetti stampati huma prodotti permezz ta' stampar offset f'kuluri CMYK, u l-illustrazzjonijiet huma magħmulin diġitalment.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Uebaa Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Uebaa Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Uebaa Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Dimensjonijiet u Ippakkjar: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Tikketti: Branding, visual identity, brand identity, illustration
Teknoloġija tal-Produzzjoni: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Sfida tad-Disinn: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Riċerka: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Ispirazzjoni: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Tul tal-Proġett: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Fluss tal-Operazzjoni: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Membri tat-Tim: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Krediti tal-Immaġni: Laika Design