CDU Hamburg Identità tal-Marka minn Politikwerft Designagentur

Id-disinn CDU Hamburg Identità tal-Marka minn Politikwerft Designagentur huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2024

CDU Hamburg Identità tal-Marka

minn Politikwerft Designagentur

Klijent: CDU Hamburg

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

15,322

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #153650

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar CDU Hamburg Identità tal-Marka

Test tal-Ktieb: CDU Hamburg hija identità tal-marka żviluppata għal partit politiku reġjonali f'Hamburg, il-Ġermanja. L-identità hija bbażata fuq struttura modulari li tappoġġja lingwaġġ viżiv uniformi madwar il-mezzi stampati u diġitali. Il-marka tal-kliem u figurattiva tgħaqqad l-ittri CDU mas-simbolu ta' Hamburg, kastell b'tliet torrijiet u żewġ stilel, fuq wiċċ ċirkolari ta' lewn blu skur bħala bażi. Il-marka figurattiva tintuża wkoll waħedha, u l-wiċċ tal-bażi jista' jimtela b'immaġini u kuluri. Twebsajts responsivi nħolqu għall-unitajiet organizzattivi kollha.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

CDU Hamburg Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li CDU Hamburg Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. CDU Hamburg Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensjonijiet u Ippakkjar: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tikketti: Graphics, Illustration, Visual Communication Design, Brand Design
Teknoloġija tal-Produzzjoni: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Sfida tad-Disinn: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Riċerka: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Ispirazzjoni: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Tul tal-Proġett: The project started in April 2022 in Hamburg and finished June 2023.
Fluss tal-Operazzjoni: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.