Texture Maker Tibdil tal-Marka minn Texture Maker Enterprise Co. Ltd.

Id-disinn Texture Maker Tibdil tal-Marka minn Texture Maker Enterprise Co. Ltd. huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2025

Texture Maker Tibdil tal-Marka

minn Texture Maker Enterprise Co. Ltd.

Klijent: Texture Maker Enterprise Co., Ltd.

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

84,066

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #165552

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Texture Maker Tibdil tal-Marka

Texture Maker, ipposizzjonat bħala espert fid-disinn tat-tessut tal-ikel, irridefinixxa l-istrateġija u l-identità tal-marka tiegħu biex jappoġġja l-espansjoni globali. Mibnija fuq ix-xjenza tal-ikel u l-kompetenza fid-disinn, is-sistema l-ġdida tirrifletti l-missjoni li jinħolqu prodotti distinti ma' klijenti. Permezz ta' xhur ta' diskussjonijiet fil-fond ma' timijiet esterni tal-branding, tenfasizza l-kapaċità li tmexxi t-tendenzi, tipprovdi soluzzjonijiet diversi, u toħloq prodotti li jispiraw esperjenzi kulinari ferrieħa u sorprendenti madwar id-dinja.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Texture Maker Tibdil tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Texture Maker Tibdil tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Texture Maker Tibdil tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tikketti: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Teknoloġija tal-Produzzjoni: Adobe Creative Suite, Co-create Workshop
Sfida tad-Disinn: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Riċerka: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Ispirazzjoni: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Tul tal-Proġett: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Fluss tal-Operazzjoni: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Membri tat-Tim: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Krediti tal-Immaġni: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN