Recruitment Communication Identità Viżiva għal Kampanja ta' Reklutaġġ minn 5 Senses Design

Id-disinn Recruitment Communication Identità Viżiva għal Kampanja ta' Reklutaġġ minn 5 Senses Design huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

FiddaReklamar· 2025

Recruitment Communication Identità Viżiva għal Kampanja ta' Reklutaġġ

minn 5 Senses Design

Klijent: Tencent

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Reklamar

71,158

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #169772

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Recruitment Communication Identità Viżiva għal Kampanja ta' Reklutaġġ

Il-Komunikazzjoni tar-Reklutaġġ hija identità viżiva maħluqa għal kampanja ta' reklutaġġ ta' apprendisti għal kumpanija tat-teknoloġija. Il-viżwal ewlieni juri figura ħdejn sfera ċentrali, filwaqt li l-mewġiet jirrappreżentaw l-influwenza dejjem tikber tal-individwi fl-era diġitali. L-abbozzi kunċettwali tħejjew f'Photoshop u Illustrator, l-elementi u x-xeni tridimensjonali nbnew f'Cinema 4D, u l-verżjoni animata ġiet editjata f'After Effects. Il-format jadatta għall-midja soċjali, is-siti web u l-posters stampati kbar. Id-disinn jippreżenta l-proċess ta' reklutaġġ b'mod ċar liż-żgħażagħ li qed ifittxu xogħol.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Recruitment Communication Identità Viżiva għal Kampanja ta' Reklutaġġ huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Recruitment Communication Identità Viżiva għal Kampanja ta' Reklutaġġ ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Recruitment Communication Identità Viżiva għal Kampanja ta' Reklutaġġ huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Dimensjonijiet u Ippakkjar: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Tikketti: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Teknoloġija tal-Produzzjoni: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Sfida tad-Disinn: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Riċerka: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Ispirazzjoni: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Tul tal-Proġett: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Fluss tal-Operazzjoni: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Membri tat-Tim: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Krediti tal-Immaġni: Image #1：5 Senses Design
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