Changing Perspectives Tipografija Ambjentali minn Haley Tebo

Id-disinn Changing Perspectives Tipografija Ambjentali minn Haley Tebo huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

Changing Perspectives Tipografija Ambjentali

minn Haley Tebo

Klijent: Haley Tebo

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

11,454

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #87839

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Changing Perspectives Tipografija Ambjentali

Changing Perspectives hija installazzjoni ta' tipografija ambjentali maħluqa għall-pannelli tal-ħġieġ ta' bini tal-arti ta' università. Il-forom tal-ittri huma maqtugħa minn vinil illixxjat u jallinjaw ruħhom f'messaġġ li jinqara hekk kif in-nies jgħaddu minn ħdejhom. Il-messaġġ jista' jinqara miż-żewġ direzzjonijiet, u b'hekk l-osservaturi jieqfu u jimxu biex jikkompletaw it-test. Kull ittra hija madwar pied sa żewġ piedi għolja, u tvarja skont id-distanza mill-osservatur. Id-dawl li jgħaddi mill-pannelli jirrepeti l-forom tal-ittri bħala dellijiet u riflessjonijiet. L-installazzjoni tistieden lin-nies madwar il-kampus jinteraġixxu mat-tipografija.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Changing Perspectives Tipografija Ambjentali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Changing Perspectives Tipografija Ambjentali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Changing Perspectives Tipografija Ambjentali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensjonijiet u Ippakkjar: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Tikketti: Environmental typography, interaction design, user experience, typography, graphic design,
Teknoloġija tal-Produzzjoni: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Sfida tad-Disinn: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Riċerka: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Ispirazzjoni: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Tul tal-Proġett: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Fluss tal-Operazzjoni: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Membri tat-Tim: Angeli Leong
Krediti tal-Immaġni: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer