Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali minn Seyon Kim

Id-disinn Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali minn Seyon Kim huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn Soċjali.

BronżSoċjali· 2020

Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali

minn Seyon Kim

Klijent: Seyon Kim

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Soċjali

26,133

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #87971

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali

Test tal-Ktieb: Care for Mom To Be hija kampanja ta' sensibilizzazzjoni pubblika dwar il-bżonnijiet tan-nisa tqal li jivvjaġġaw. Il-kampanja titlob lill-passiġġieri l-oħra biex joffru post bilqiegħda fuq ferrovija jew post fejn wieħed jista' jipparkja karozza. L-identità viżiva tikber minn logo li jgħaqqad il-figura ta' persuna tqila mal-forma ta' qalb, li tirrappreżenta t-tqala u l-kura. Minflok il-kulur li ġeneralment jiġi assoċjat mat-tqala, intuża tonalità sħuna pastell ta' aħmar u oranġjo mħallta flimkien. Posters u biljetti stampati tal-metro jġorru l-logo fl-istazzjonijiet u fil-parkeġġi.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Care for Mom to Be Funzjoni Primarja: Kampanja ta' Sensibilizzazzjoni Soċjali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensjonijiet u Ippakkjar: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tikketti: care, pregnant, awareness, campaign
Teknoloġija tal-Produzzjoni: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Sfida tad-Disinn: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Riċerka: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Ispirazzjoni: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Tul tal-Proġett: 3 weeks in New York City.
Fluss tal-Operazzjoni: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Membri tat-Tim: Seyon Kim
Krediti tal-Immaġni: Photographed by Seyon Kim