Pleady Branding Identità tal-Marka minn Katsumi Tamura

Id-disinn Pleady Branding Identità tal-Marka minn Katsumi Tamura huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

Pleady Branding Identità tal-Marka

minn Katsumi Tamura

Klijent: Good Morning Inc

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

29,825

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #90561

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Pleady Branding Identità tal-Marka

It-Tibjid ta' Pleady huwa programm ta' identità tal-marka maħluq għal manifattur speċjalizzat fit-tejp. Il-programm ikopri l-isem tal-marka, il-logo tal-marka, l-imballaġġ, is-siti web, il-katalgi tal-prodotti, il-films tal-marka u l-istands tal-wirjiet kummerċjali. L-isem jgħaqqad il-kliem "play" u "ready". Il-komunikazzjoni hija mibnija madwar it-tagline "Tape or Lose" u viżwal ewlieni ta' korriera femminili, ispirat mil-linja li tgħaddi mil-logo. Kulur aħdar-isfar tal-marka jimmarka l-fokus fuq l-atleti. Il-ġestjoni tal-kulur iżomm il-kulur tal-marka konsistenti fuq il-karta, il-film u l-iskrijnijiet.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Pleady Branding Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Pleady Branding Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Pleady Branding Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensjonijiet u Ippakkjar: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tikketti: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Teknoloġija tal-Produzzjoni: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Sfida tad-Disinn: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Ispirazzjoni: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Tul tal-Proġett: PLEADY launched in July 2019.
Fluss tal-Operazzjoni: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Membri tat-Tim: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida