Miltos Funzjoni Primarja: Identità tal-Marka, Ippakkjar minn Yuta Takahashi

Id-disinn Miltos Funzjoni Primarja: Identità tal-Marka, Ippakkjar minn Yuta Takahashi huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2020

Miltos Funzjoni Primarja: Identità tal-Marka, Ippakkjar

minn Yuta Takahashi

Klijent: Miltos

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

50,553

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #99373

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Miltos Funzjoni Primarja: Identità tal-Marka, Ippakkjar

Miltos huwa disinn ta' identità ta' marka u ppakkjar għal marka taċ-ċikkulata. Il-kunċett jestendi l-idea ta' mill-fażola sal-bar f'approċċ minn mis-siġra sal-bar li jenfasizza l-aroma tal-kawkaw. Il-pakkett huwa magħmul minn karta fina blu skura b'ipproċessar tal-glitter, verniċ li jesprimi mudell tal-ħarir u ttimbrar b'fojl tad-deheb. Il-kaxxa tinfetaħ bħall-qoxra ta' ktieb u żżomm karta b'tabella tat-togħmiet li tispjega kull togħma fid-dettall, kif isir bl-inbid. Il-kaxxa tal-assortiment hija bbażata fuq l-immaġni ta' librerija. Id-disinn jappoġġa esperjenza kalma tal-marka għall-adulti.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Miltos Funzjoni Primarja: Identità tal-Marka, Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Miltos Funzjoni Primarja: Identità tal-Marka, Ippakkjar ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Miltos Funzjoni Primarja: Identità tal-Marka, Ippakkjar huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Dimensjonijiet u Ippakkjar: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Tikketti: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Teknoloġija tal-Produzzjoni: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Sfida tad-Disinn: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Riċerka: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Ispirazzjoni: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Tul tal-Proġett: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Fluss tal-Operazzjoni: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Privattivi: Copyrights belong to Yuta Takahashi, 2020
Membri tat-Tim: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Krediti tal-Immaġni: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020