Serious Little Squid Neltiliztlachializtli ītēchcopa Youjia Gu

Tlanāhuatīlli Serious Little Squid Neltiliztlachializtli ītēchcopa Youjia Gu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2020

Serious Little Squid Neltiliztlachializtli

īpal Youjia Gu

Tlanāhuatīlli: MET Creative Brand

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

9,446

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #100470

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Serious Little Squid Neltiliztlachializtli

Serious Little Squid ce neltiliztlachializtli tlachijchiutli inpampa se tlacualchihualoyan tocaitl. In neltiliztlachializtli motlalia ipan A Zheng, ce michin-octopus-tlacayotl in quixnextia in altepetl itequitihuanime. Tlein monextia quen ce cuechcozcatl ihuan ce tzoncalli, quichihua in tlacayotl ma huel ixnextiloni. In tlachializtli tlayecoltia quen huehueyi tlaixnamiquiliztli yayahualli-iztac ilhuicatlachializtli, quimopanoltia huetzquiztli cecec ihuan tlachializtli amo ohuih. Ce cequi tlaixcopinalli motocayotia "inner theater", ihuan quinextia in cemilhuitl nemiliztli ipan huey altepetl. In yolotlachializtli ic quichihua ce cualli tocaitl neltiliztli ihuan ce iixnamic ompa in telpocame tlacualchihualoyan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Serious Little Squid Neltiliztlachializtli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Serious Little Squid Neltiliztlachializtli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Serious Little Squid Neltiliztlachializtli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Huēyiliztli īhuān Tlacualtepēhualli: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Tōcāitl: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Tlachīhualiztli Māchiyōtl: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Tlanāhuatīlli Nētēcahuilīztli: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Tlatēmōliztli: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Tēyōllālīliztli: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Tēquitl Cāhuitl: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Tēquitl Ōhuitl: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Patentēmeh: Copyrights belong to Youjia Gu, 2019.
Calpolli Tlācah: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Īxiptla Tlanēxtīlli: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.