HEMA Alliance Cualnezcayotl Tequitl ītēchcopa Pedro Panetto

Tlanāhuatīlli HEMA Alliance Cualnezcayotl Tequitl ītēchcopa Pedro Panetto cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2020

HEMA Alliance Cualnezcayotl Tequitl

īpal Pedro Panetto

Tlanāhuatīlli: Pedro Panetto

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

16,339

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #100934

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa HEMA Alliance Cualnezcayotl Tequitl

HEMA Alliance in cualnezcayotl tequitl mochīuh īpampa in cē nechicōlli tlein quinpalēhuia in tlamatinimeh in Historical European Martial Arts. In nezcayotl quipiya 160 tlapatlaliztli īca in māchiyotl, mochīuh īca 40 espada-tlācuilōlli tlein monēxtia īpan nāhui tlachializtli. Cecen espada quitohtoca in īnenehuīlīzyo cē huēhcāuh nēzcayōtl huel nelli. In tlahcuilōlmachiyotl, in tlanāhuatīlli īhuān in māchiyō-īxiptlayōtl mochīuh īpan Teōcuitlatl Nenehuīlīzyo, tlein quimopiyaltia mochi tlapatlaliztli in cē pactli. Cecen tlamatini huel quīxtlapoa in tlapatlaliztli tlein cualli monequi īhuān in tlein motelchīhua yezquia īca īnemachtīliz īhuān īn tepoztlateconi.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

HEMA Alliance Cualnezcayotl Tequitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in HEMA Alliance Cualnezcayotl Tequitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. HEMA Alliance Cualnezcayotl Tequitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Huēyiliztli īhuān Tlacualtepēhualli: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Tōcāitl: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Tlachīhualiztli Māchiyōtl: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Tlanāhuatīlli Nētēcahuilīztli: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Tlatēmōliztli: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Tēyōllālīliztli: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Tēquitl Ōhuitl: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Calpolli Tlācah: Pedro Panetto.
Francesco Brugnera Teixeira.