Tlanāhuatīlli SberBank Online Primary Function: Tlanechicolli Tlaneltoquiliztli ika Tomin ipan Yolyoloni ītēchcopa SberBank Online Design Team cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Oliniatepoztli, Tlahtolchihualli ihuan Tepoztlahtolamatl Tlachihchihualiztli Nēhuilīztli Tlamantli.
IztacteocuitlatlOliniatepoztli· 2021
SberBank Online Primary Function: Tlanechicolli Tlaneltoquiliztli ika Tomin ipan Yolyoloni
īpal SberBank Online Design Team
Tlanāhuatīlli: Sberbank
Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Oliniatepoztli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #101823Tlanēxtilistli
Ītechcopa SberBank Online Primary Function: Tlanechicolli Tlaneltoquiliztli ika Tomin ipan Yolyoloni
Book Text: SberBank Online ce tlanechicolli tlaneltoquiliztli ika tomin tlen omochiuh ipampa ce hueyi Rusia calpixcalli. Nochtin tlamantli tlen quitlanamaquiltia in calpixcalli hueli mocuiz ipan tlanechicolli. In yancuic tomin tequitiliztli monelotinemi ika tlamantin ken tlahtolli, zazanilli ihuan amoxtli. Cualnezqui amatlacuiloli ihuan tlazalolli hueli motlaliz ipan tomin tlatitlaniliztli ika ma occenca yehyectli. Ihcuac ce tequitiliztli miec cahuitl quicui, ce tlaixcopincayotl tlen molinia moteittitia ipan poyahuac tlaixtli. In achto ihuan tlapaloliztli tlaixtli mochihchihua ika campa ihuan cahuitl tonalli.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl
SberBank Online Primary Function: Tlanechicolli Tlaneltoquiliztli ika Tomin ipan Yolyoloni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in SberBank Online Primary Function: Tlanechicolli Tlaneltoquiliztli ika Tomin ipan Yolyoloni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. SberBank Online Primary Function: Tlanechicolli Tlaneltoquiliztli ika Tomin ipan Yolyoloni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
- Huēyiliztli īhuān Tlacualtepēhualli
- Above iOS 10.0 / Above Android 10.0
- Tōcāitl
- Digital Banking, Personalization, Emotional Design, app.
- Tlachīhualiztli Māchiyōtl
- Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
- Tlanāhuatīlli Nētēcahuilīztli
- One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
- Tlatēmōliztli
- The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
- Tēyōllālīliztli
- SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
- Tēquitl Cāhuitl
- In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
- Tēquitl Ōhuitl
- There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.
Tlacōhualli
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Tlanēxtīliztli Tlanāhuatīlli
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