Chic HK 2020 Nemilistli Tlanamakalistli Nechikolistli ītēchcopa Hong Kong Trade Development Council

Tlanāhuatīlli Chic HK 2020 Nemilistli Tlanamakalistli Nechikolistli ītēchcopa Hong Kong Trade Development Council cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Ilhuitl ihuan Mochihualiztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliIlhuitl· 2021

Chic HK 2020 Nemilistli Tlanamakalistli Nechikolistli

īpal Hong Kong Trade Development Council

Tlanāhuatīlli: Hong Kong Trade Development Council

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Ilhuitl Tlamantli

19,901

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #106403

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Chic HK 2020 Nemilistli Tlanamakalistli Nechikolistli

Chic HK 2020 se nemilistli tlanamakalistli nechikolistli tlen mochiuh Guangzhou, China. Nin nechikolistli okinpaleuih 80 Hong Kong altepetl tlanamakaloyan ma kichiuhkan intoka wan ma kitakan ken tlanamakalo ipan South China altepetl. In tlachialistli tlanahuatiani kinepanoa huehueh wan yankuik chino machiotlahtolli ika kichihchihua se yankuik tlahkuiloliztli para in nechikolistli itoka. Yeyi achtoh tlapaltin omotlalih ipan tlachializtli wan omotekitilti para kinextiliz nochi inemilis-tequitl. In tlanextilistli okipix 9000 metro tlazolli ipan ome tlapechtli wan omanka nahui tonalli. Se weyi tlachialistli ipan tepostli-ixtlapal itenahuatil wan se yeyi-tlanextilis kalakoyan onotepaleuih ika kintlachpanaz akin ohualahkeh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Chic HK 2020 Nemilistli Tlanamakalistli Nechikolistli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Chic HK 2020 Nemilistli Tlanamakalistli Nechikolistli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Chic HK 2020 Nemilistli Tlanamakalistli Nechikolistli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Huēyiliztli īhuān Tlacualtepēhualli: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Tōcāitl: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Tlachīhualiztli Māchiyōtl: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Tlanāhuatīlli Nētēcahuilīztli: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Tlatēmōliztli: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Tēyōllālīliztli: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Tēquitl Cāhuitl: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Tēquitl Ōhuitl: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patentēmeh: Copyrights belong to Hong Kong Trade Development Council, 2020
Calpolli Tlācah: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Īxiptla Tlanēxtīlli: Hong Kong Trade Development Council