Dragon Alley Tlaixnextiliztli Tocaitl Ihcuiloliztli ītēchcopa Tian Liu and Jiayi Chen

Tlanāhuatīlli Dragon Alley Tlaixnextiliztli Tocaitl Ihcuiloliztli ītēchcopa Tian Liu and Jiayi Chen cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2021

Dragon Alley Tlaixnextiliztli Tocaitl Ihcuiloliztli

īpal Tian Liu and Jiayi Chen

Tlanāhuatīlli: Evil Design Studio

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

9,026

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #111593

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Dragon Alley Tlaixnextiliztli Tocaitl Ihcuiloliztli

Dragon Alley in tocaitl ihcuiloliztli tlachihchiuhtli ipampa se tecualtiloyan campa mochihua tetl atl (hot pot) ihuan se tepan camotl tecihtiloyan. In tocaitl ihcuiloliztli motlalia ipan yolli ome-neci tlamachtiliztli huetzi itech Chinatlacah tlaneltoquiliztli. In tecualtiloyan tocaitl quinextia tlamacahualiztli ika se tlapetlaniliztli ihuan tlatomoniliztli neixcuitilli, se tlilli tlacuiloltlapalli tlaixnamiquiliztli ihuan chicahuac tlahcuilolmachiotl. In tecihtiloyan tocaitl quinextia mocehuiliztli ika se mixtli pantitla panoliztli neixcuitilli, se yolic amatl tlapalli ihuan yamanic machiotl. Teocuitlatl tlapalli iuhquin motlatlalilia inic quinamictia ome tocaitl ihcuiloliztli. Tlachihchiualli oncan monequi: tlanamacaltepacuiloli, tlacualnamachiotl, tlanextilamatl, tlapechtlaliliztli ihuan chichiuhcaxitl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Dragon Alley Tlaixnextiliztli Tocaitl Ihcuiloliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Dragon Alley Tlaixnextiliztli Tocaitl Ihcuiloliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Dragon Alley Tlaixnextiliztli Tocaitl Ihcuiloliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Huēyiliztli īhuān Tlacualtepēhualli: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Tōcāitl: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Tlachīhualiztli Māchiyōtl: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Tlanāhuatīlli Nētēcahuilīztli: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Tlatēmōliztli: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Tēyōllālīliztli: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Tēquitl Cāhuitl: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Tēquitl Ōhuitl: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Calpolli Tlācah: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Īxiptla Tlanēxtīlli: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.