Xicpanahuī campa tlahtōlli
Who's That Eating Amoxtli Pamitini Ixcuiloltica ītēchcopa Keitaro Sugihara

Tlanāhuatīlli Who's That Eating Amoxtli Pamitini Ixcuiloltica ītēchcopa Keitaro Sugihara cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.


CozticteocuitlatlTlacuilolli· 2021

Who's That Eating Amoxtli Pamitini Ixcuiloltica

īpal Keitaro Sugihara

Tlanāhuatīlli: Keitaro Sugihara

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

51,625

Tlapalli

Tlanēxtilistli

Ītechcopa Who's That Eating Amoxtli Pamitini Ixcuiloltica

Inin amoxtli pamitini quitta chicome yolcame in quicuah intlacual, nochi ica ce yei xayacatl pamitini pitzactli in quitta inquenin yohui tlacuah. Nochi pamitini omochichiuh ica ce amatl xixiuhtli ihuan oc ce amatl icuitlapan in quitta camac iitic ihuan quichicahua. Inin amo ohuei chichihualiztli nepantla amatl xixiuhtli tlacuilolli quimacehua yoliztli in yolcame. Tlahcuilolli quipia tlacualiztli caquiztli ica Xapon caquiztlahtoli, yolmelahua in pouhqui ma quipohua ihuan quitzacua amauh ihuan in yolcame tlacuah.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Who's That Eating Amoxtli Pamitini Ixcuiloltica ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Who's That Eating Amoxtli Pamitini Ixcuiloltica quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Who's That Eating Amoxtli Pamitini Ixcuiloltica quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Huēyiliztli īhuān Tlacualtepēhualli
180 mm x 195 mm x 25 mm
Tōcāitl
Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Tlachīhualiztli Māchiyōtl
Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Tlanāhuatīlli Nētēcahuilīztli
The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Tlatēmōliztli
For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Tēyōllālīliztli
After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Tēquitl Cāhuitl
The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Tēquitl Ōhuitl
For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Calpolli Tlācah
Publisher : TOKYO SHOTEN Ltd.

Tlacōhualli

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