House of Red Chief Cē Yancuīc Tlaīxnēxtīlli Nechicōlli in Nōchi Cemānāhuac ītēchcopa Dart Design

Tlanāhuatīlli House of Red Chief Cē Yancuīc Tlaīxnēxtīlli Nechicōlli in Nōchi Cemānāhuac ītēchcopa Dart Design cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliCallitic· 2021

House of Red Chief Cē Yancuīc Tlaīxnēxtīlli Nechicōlli in Nōchi Cemānāhuac

īpal Dart Design

Tlanāhuatīlli: Red Chief

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Callitic Tlamantli

21,518

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #114711

Xiquitta tequitl Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa House of Red Chief Cē Yancuīc Tlaīxnēxtīlli Nechicōlli in Nōchi Cemānāhuac

In cuadrilla oquichīuhqueh huan oquitēcaqueh cē yancuīc tlaīxnēxtīlli nechicōlli īpan tlanamacōyān, oquitequitiltihqueh yancuīc huan tlanemililli tlamantli īhuīc in tepēxitl motlālehcōhua, in tepoztlacsalōni, in āyacachtlaco cesto, in LED tepāntli, huan miyequintin occequintin. Nōchi cāmpa āquin motlālīa oquitēcaqueh ihuīcopa in yōllohtli tlaīxnēxtīlli īca miyec tlamachtli inic mochīhuaz cē huel yamānqui nehnemiliztli. Tlālticpac-yolic huan tlapapatilōni tlamantli īhuān, in xoxoctic acrílico tlacāhualli huan āmatl-cuahuitl, ōmotequitiltihqueh īpan in tlachīhualiztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

House of Red Chief Cē Yancuīc Tlaīxnēxtīlli Nechicōlli in Nōchi Cemānāhuac ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in House of Red Chief Cē Yancuīc Tlaīxnēxtīlli Nechicōlli in Nōchi Cemānāhuac ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. House of Red Chief Cē Yancuīc Tlaīxnēxtīlli Nechicōlli in Nōchi Cemānāhuac quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The task was to amalgamate all 3 sub-brands in harmony with each other under one roof which was done using the same ambience, fixtures and style. Bringing the right experience with more than 3000 SKUs was a challenge yet justice was done with creative and innovative designs. Design strategy to fight with the market leader was to ensure a consumer gets the unheard experience of product inside the store like Gym, Climbing Wall, Treadmill, Basketball court and much more.
Huēyiliztli īhuān Tlacualtepēhualli: The project covers a total of 3588 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
Tōcāitl: Global Retail Identity, Retail Space, Interior Design, Retail Interior Design, Retail Store Design, Retail Flagship Store
Tlachīhualiztli Māchiyōtl: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for product experience, a magic mirror was introduced, Digital Kiosk was placed, LED Wall, the conveyor belt was introduced for product display. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
Tlanāhuatīlli Nētēcahuilīztli: The design studio was aware of the massive challenge of joining consumers belonging to masses and classes spread among 16 states of India together. The major task was to unite 3 brands together in harmony, with more than 3000 SKUs in a single platform providing a seamless experience from all the 3 brands and pulling the customer from ground to the First floor while introducing the hero product without force.
Tlatēmōliztli: The growth in the Indian organized retail market is mainly because of changing consumer behaviour. During the research conducted studying consumer behaviour was an important factor taken into consideration. Thorough research was conducted to identify various gaps in order to connect with customers who will experience the store. Also, various alternatives were evaluated before the final material selection. The aims were to come up with an engaging store that is able to create an experience better than competitors.
Tēyōllālīliztli: The inspiration came from two perspectives. Firstly the business problems which was faced by a client as Furo, Lamoure and Red chief were seen as different brands due to its multi-location presence leading to a visibility clutter. Secondly, the client needs to develop a strong brand identity. With the advent of global players creating a challenge for the client to match the upcoming competition. Hence inspired us to work on a new global identity.
Tēquitl Cāhuitl: The project started in 15.07.2019 and finished in 03.03.2020 at 17, Sector B Rd, near Radhey Lal Sweets, Kapoorthla, Aliganj, Lucknow, Uttar Pradesh, 226024 IN
Tēquitl Ōhuitl: 1)Tactfully deciding sports brand on the ground floor. Thus, planting every touchpoint with strong precision and detailing to create an amazing experience for the end-user.
2)Biggest challenge was to match lighting with fixtures of 3 different brands. Hence, provided customized lux level as per the ask of the category.
3)To plug in experience, we ensured facade with "Tri-vision" for brands introduction, Mother brand 20 feet loud logo with glaze. All 2 floors packed with the complete experience.
Patentēmeh: Sameer Khosla, 2020
Calpolli Tlācah: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
Īxiptla Tlanēxtīlli: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2020.