Krafton Tequitl: Tlanextiliztli Nezcayotl Yancuic Machiyotl ītēchcopa Plus X

Tlanāhuatīlli Krafton Tequitl: Tlanextiliztli Nezcayotl Yancuic Machiyotl ītēchcopa Plus X cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2021

Krafton Tequitl: Tlanextiliztli Nezcayotl Yancuic Machiyotl

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Tlanāhuatīlli: Krafton

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

41,683

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #115949

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Krafton Tequitl: Tlanextiliztli Nezcayotl Yancuic Machiyotl

Krafton ca ce nezcayotl tlanextiliztli tlachihualli inpampa ce ololiztli calli campa mochihua ahuiltilmachiyotl. In machiyotl nezcayotl tlamachtiliztli quinextia in inhueyilizyo cecen machiyotl ipan in ololiztli ihuan in cetiliztli in ololiztli. In tlachihualli oquixtia iyollo itech in machiyotl ce ololiztli tequitlacatl in Tlahtli Tonalli, ihuan ce chimaltic tlateixmatiliztli motequitiltia iuhqui in achto tlacayotl. In yehyectli machiyotl motequitiltia ipan mochtin in machiyotl ololiztli ihuan monanamiqui ica motenehua tlapalli. Machiyotl, tlapalli, tlahcuiloltype ihuan tlachixqui tlazohti motequitiltia ipan tlatzquiloyan iuhqui tequitlamatl amatl, tlaixaquilo, ixiptli ihuan tlanahuatiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Krafton Tequitl: Tlanextiliztli Nezcayotl Yancuic Machiyotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Krafton Tequitl: Tlanextiliztli Nezcayotl Yancuic Machiyotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Krafton Tequitl: Tlanextiliztli Nezcayotl Yancuic Machiyotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Huēyiliztli īhuān Tlacualtepēhualli: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Tōcāitl: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Tlachīhualiztli Māchiyōtl: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Tlanāhuatīlli Nētēcahuilīztli: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Tlatēmōliztli: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Tēyōllālīliztli: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Tēquitl Cāhuitl: The project proceeded for 9 months in Seoul, South Korea.
Tēquitl Ōhuitl: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patentēmeh: Copyrights belong to Plus X Co.
Calpolli Tlācah: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Īxiptla Tlanēxtīlli: Plus X