Umano Tocaitl Nechicoliztli ītēchcopa Ruis Vargas

Tlanāhuatīlli Umano Tocaitl Nechicoliztli ītēchcopa Ruis Vargas cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2021

Umano Tocaitl Nechicoliztli

īpal Ruis Vargas

Tlanāhuatīlli: Laika

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #116954

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Umano Tocaitl Nechicoliztli

Umano se tocaitl nechicoliztli tlachihchiuhtli īpampa se tequihuacalli calpanolli ītech Sao Paulo, Brazil. In tocaitl motlālia īpan tlamatiliztli āltepēyōtl āltepēnāhuatiliztli, se tlamachtīlōni tlahtōlpan tlein motēcpāna huetzquiztli īhuān xeliuhcāyōtl āmo motlaocolīlōni ītechpa nechicoliztli calaqui. In tequitl quipiya se tocaitlmachiyōtl, tlanamacāamatl īpan 300 gramos offset āmatl, se tlacualnechicoliztli āmatl, se xiquipilli, tlachīhualli īxco īhuān āmapoztecatl huetzcalihuīlōni īpan 75 gramos offset āmatl īhuān zaloliztli īpan calītic tepāntli. Tlachīhualiztli īhuān calmanaliztli mocentlālia īca mochīhua tlachiyaliztli tlapōhualiztli tlein yancuīca motēcpāna āltepētl tlachiyaliztli īhuān nāhuatl xochitlahtōlli. In yōllōtlālīlli īnīc quīza īpan tlamatcāyōtl huēyi tlahtolli calpanolli huēhuetqueh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Umano Tocaitl Nechicoliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Umano Tocaitl Nechicoliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Umano Tocaitl Nechicoliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Huēyiliztli īhuān Tlacualtepēhualli: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Tōcāitl: Brand, poster, logotype, illustration, visual identity, Laika Design
Tlachīhualiztli Māchiyōtl: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Tlanāhuatīlli Nētēcahuilīztli: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Tlatēmōliztli: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Tēyōllālīliztli: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Tēquitl Cāhuitl: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Tēquitl Ōhuitl: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patentēmeh: Laika Design
Calpolli Tlācah: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Īxiptla Tlanēxtīlli: Laika Design