Quix Primary Function: Ineixmatiliz Tlaquixtiltatoliztli ītēchcopa Anja Zambelli Colak

Tlanāhuatīlli Quix Primary Function: Ineixmatiliz Tlaquixtiltatoliztli ītēchcopa Anja Zambelli Colak cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2021

Quix Primary Function: Ineixmatiliz Tlaquixtiltatoliztli

īpal Anja Zambelli Colak

Tlanāhuatīlli: Zambelli Brand Design

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

40,925

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #120357

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Quix Primary Function: Ineixmatiliz Tlaquixtiltatoliztli

Book Text: Quix ca se ineixmatiliz tlaquixtiltatoliztli para tepoztlacualnamacaloyan tlen momaca totonqui iuan cecec atl iuan tlacualtzitzin. Inin ineixmatiliz quitequitiltia tlapaltin, tlaixcuitl iuan tlatlaliztli tlen quisa ipan Italia tlamachtiliz, quimaca tlaximatiliztli inauac coztic cauitl Italia tlachiualiztli. Se achitzin uejcayotl tlanequiliztli quilnamiqui Dolce Vita xiuime iuan quicualnextia Italia café tlamachtiliztli. Café caxtin iuan amaixnextiltin momachiotia ica CMYK tlapaltin ica offset tlachiualiztli, iuan tepoztlacualnamacaloyan monextia ica machiotl amatlapaltin. Inin tlachiualiztli quicuepa se iciuhca café necahualiztli ipan se yolseui ixtlamatiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Quix Primary Function: Ineixmatiliz Tlaquixtiltatoliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Quix Primary Function: Ineixmatiliz Tlaquixtiltatoliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Quix Primary Function: Ineixmatiliz Tlaquixtiltatoliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Huēyiliztli īhuān Tlacualtepēhualli: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tōcāitl: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Tlachīhualiztli Māchiyōtl: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Tlanāhuatīlli Nētēcahuilīztli: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Tlatēmōliztli: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Tēyōllālīliztli: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Tēquitl Cāhuitl: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Tēquitl Ōhuitl: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.