Underforest: Select Primary Function: Itlachiuhca Tlanextiliztli ītēchcopa Yi-Jen Tu

Tlanāhuatīlli Underforest: Select Primary Function: Itlachiuhca Tlanextiliztli ītēchcopa Yi-Jen Tu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2021

Underforest: Select Primary Function: Itlachiuhca Tlanextiliztli

īpal Yi-Jen Tu

Tlanāhuatīlli: Chiayi Forest District Office - Forestry Bureau

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

44,354

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #121055

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Underforest: Select Primary Function: Itlachiuhca Tlanextiliztli

Book Text: Underforest: Select ce itlachiuhca tlanextiliztli tlein omochiuh ipampa tlacohualtin tlen cuauhtla-tlacohualiztli itech Taiwan. In machiotl motlalia ica nahui yayauhqui-cuauhtic yexcampa tlein quinextia in caxtiltlacatlahtolli itoca cuauhtla ihuan quimelahua in tlamatiliztli tlen nemiliztli inhuan cuauhtla. In yayauhqui-cuauhtic quinextia in tlalnemiliztli, in coztic-amatlapitzactli quinextia in tlacohualiztli hueliztli. In tlaquimiloliztli tlaquixtia simili amatl ipampa ce achtli tlein huelnahuac in cuahuitl ihuan tlantica ica coztic-amatlapitzactli tlatlac amatl. In tlixiptli nechicoliztli ihuan monanamiqui tlaquimiloliztli tlamachtiliztli quiteputztlaza in tlaquimilolli patiuhtli ihuan quipalehuia in altepetl cuauhtlacatecatl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Underforest: Select Primary Function: Itlachiuhca Tlanextiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Underforest: Select Primary Function: Itlachiuhca Tlanextiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Underforest: Select Primary Function: Itlachiuhca Tlanextiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Huēyiliztli īhuān Tlacualtepēhualli: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Tōcāitl: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Tlachīhualiztli Māchiyōtl: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Tlanāhuatīlli Nētēcahuilīztli: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Tlatēmōliztli: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Tēyōllālīliztli: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Tēquitl Cāhuitl: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Tēquitl Ōhuitl: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Calpolli Tlācah: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO