Tlanāhuatīlli Tinkoff Investment Tequitl Tlanextilli Pehpechtli ītēchcopa Egor Maraev cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Bronse īpan Ixcuecuetzaliztli, Tlachializtlahtolpamitl ihuan Olinia Ixiptlaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.
BronseIxcuecuetzaliztli· 2022
Tinkoff Investment Tequitl Tlanextilli Pehpechtli
īpal Egor Maraev
Tlanāhuatīlli: Blaster Studio
Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Ixcuecuetzaliztli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #122056Tlanēxtilistli
Ītechcopa Tinkoff Investment Tequitl Tlanextilli Pehpechtli
Tinkoff Investment ye cempoalli-huan-mahtlactli tonalcahuitl (30 segundos) tlanextilli pehpechtli tlein quinextilia se tepancalli ica tlein motequipanoltia ihuan itech patlaniloni. Ipan in pehpechtli, mottilo George Washington ihcuac tlacatl huey. Mohuetzhuia itech se cahuitl icpalli ihuan quicua pizza, cencah ciahui ihuan tlatzihui, ihuan yehuatl quiixnextilia tomin. In ixiptlayotl amo iuhqui neztiuh quipia in huey tlanahuatilli: in tomin monequi mopiyaz ica cualli ihuan monequi motequitiliz. In tlacecemantli quinepanoa "cel animation" ihuan "cutout animation," ica tlanechicoliztli tlein mochihua ica computer (digital compositing). In pehpechtli momottili ica ixachi cahuitl ihcuac achto motlalia ixpan in tlein ic huetzi (preroll) achto in tlein caltech mottilo online, ihuan ohuetzcac ica huey ixnextiliztli (conversion rate).
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Bronse
Tinkoff Investment Tequitl Tlanextilli Pehpechtli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Tinkoff Investment Tequitl Tlanextilli Pehpechtli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Tinkoff Investment Tequitl Tlanextilli Pehpechtli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Huēyiliztli īhuān Tlacualtepēhualli
- 30 seconds duration
- Tōcāitl
- video, 2d animation, animation, character, advertising video
- Tlachīhualiztli Māchiyōtl
- Cel animation, cutout animation, Adobe After Effects compositing
- Tēyōllālīliztli
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Tēquitl Cāhuitl
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Tēquitl Ōhuitl
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Calpolli Tlācah
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
Ōc Cequi Tiquitta
Tlanēxtīliztli Tlanāhuatīlli
Xiquitta ōc cequi tlanēxtīliztli tēixīmachōtīlli īpan inīn tlahtlamanilistli, tlapepenalli ītechcopa īnqualli.
