Happetsy Primary Function: Ineixnextiliz Tlanamacaliztli ītēchcopa Anamarija Leljak

Tlanāhuatīlli Happetsy Primary Function: Ineixnextiliz Tlanamacaliztli ītēchcopa Anamarija Leljak cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2021

Happetsy Primary Function: Ineixnextiliz Tlanamacaliztli

īpal Anamarija Leljak

Tlanāhuatīlli: Happetsy

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

43,117

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #122375

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Happetsy Primary Function: Ineixnextiliz Tlanamacaliztli

Ipan Amoxtli: Happetsy ca ce ineixnextiliz tlanamacaliztli tlachihualli ipampa ce calpolli tlen quinamaca in tlapalehuiloni ipampa yolcame tlachantiani. In tlachihualiztli quinepanoa in huehue neixnextiliztli ihuan in yancuic tlaminexcaliztli. In huehue tlamantli motenehua ica in tlapalli, ce tlahcuiloliztli tlen ica maitl mochihua, ihuan in tlacuauhtic patterns. In chipahuac tlaixmanaliztli, in tlapouhqui tlacoyanaliztli, ihuan ce sans serif tlahcuiloliztli quitlaliah ce yancuic celtic tlamamachiotl. In logo quinepanoa ce tlaixcopinaliztli miztli ihuan chichi ica ce nauhcampatic, ce tlamachiotl tlen monamiqui ica in melahuacayotl ihuan in tlaneltoquiliztli. Nochtin in tlaixcopinaltin omocuiloque queme vectores ihuan omotemacaque ica RGB, CMYK, ihuan Pantone tlapalli inic monextia zan cetian ipan nochtin in tlapohualoni.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Happetsy Primary Function: Ineixnextiliz Tlanamacaliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Happetsy Primary Function: Ineixnextiliz Tlanamacaliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Happetsy Primary Function: Ineixnextiliz Tlanamacaliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Huēyiliztli īhuān Tlacualtepēhualli: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Tōcāitl: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Tlachīhualiztli Māchiyōtl: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Tlanāhuatīlli Nētēcahuilīztli: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Tlatēmōliztli: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Tēyōllālīliztli: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Tēquitl Cāhuitl: The project started in March 2019 and finished in May 2019 in Denmark.
Tēquitl Ōhuitl: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Īxiptla Tlanēxtīlli: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.