Xicpanahuī campa tlahtōlli
Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl ītēchcopa Dennis Furniss

Tlanāhuatīlli Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl ītēchcopa Dennis Furniss cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Platino īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


PlatinoTlaquimilolli· 2021

Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl

īpal Dennis Furniss

Tlanāhuatīlli: Pepsi

Mahuizolli A' Design Award Platino Tēmacēhualōni īpan Tlaquimilolli Tlamantli

819,500

Tlapalli

Tlanēxtilistli

Ītechcopa Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl

Pepsi NFL Limited Edition ce tlanechicolli tepozcaxitin tlaonilli tlen omochichiuh ipampa tianquiztli ipan Mexihco. Nahui tepozcaxitin quinmahuiztiliah nahui americano fútbol tlachcoyanimeh: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders ihuan New England Patriots. Cecen tepozcaxitl quitequihuia intlapalhuan itech itlachcoyan. Ce yolic tlacuilolli quinnextia tlachcoanimeh ica huehueyi intlacayo inic quinextiah quenin chicahuac inin ahuilli. In tepozcaxitin omochichiuhqueh ica aluminio ihuan omotlacuiloqueh ica huel cualli offset tlacuilolli. Inin tlanechicolli omosepanoh ica ce digital tlanahuatilli ihuan omonamacac ipan tianquiztin ihuan ipan internet.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Platino

Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Huēyiliztli īhuān Tlacualtepēhualli
110 mm x 50 mm x 110 mm / 18.5 lbs
Tōcāitl
Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Tlachīhualiztli Māchiyōtl
High definition Offset printing on aluminum cans
Tlanāhuatīlli Nētēcahuilīztli
Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Tlatēmōliztli
Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Tēyōllālīliztli
Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Tēquitl Cāhuitl
3 Months (Nov 20- Feb 21) Mexico
Tēquitl Ōhuitl
Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Patentēmeh
Pepsico Design Center Latam
Calpolli Tlācah
PepsiCo Design Latin America
Īxiptla Tlanēxtīlli
Pepsico Design Center Latam

Tlacōhualli

Xictlahtlachia Achi Huēca Designers.org

Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli