Grafa Tepōztlahtōlli īhuān Tomīn Nēzcāyōtl Tlamachtīlli ītēchcopa Heidi Cuthbert

Tlanāhuatīlli Grafa Tepōztlahtōlli īhuān Tomīn Nēzcāyōtl Tlamachtīlli ītēchcopa Heidi Cuthbert cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Bronse īpan Oliniatepoztli, Tlahtolchihualli ihuan Tepoztlahtolamatl Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseOliniatepoztli· 2021

Grafa Tepōztlahtōlli īhuān Tomīn Nēzcāyōtl Tlamachtīlli

īpal Heidi Cuthbert

Tlanāhuatīlli: Grafa

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Oliniatepoztli Tlamantli

15,851

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #124853

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Grafa Tepōztlahtōlli īhuān Tomīn Nēzcāyōtl Tlamachtīlli

Grafa in mācuīlli tepōztlahtōlli īpal tomīn tlaixnēxtīlli, yancuīc tlahtōlli īhuān tlanēxtīlli. Nin tlamachtīlli quinmaca in tētēquitqueh huel cencah miec tlaixnēxtīlli īhuān amo huehca in tonalli. Ilhuicaāmatl yancuīc tlahtōlli tlapehpetlac ītech tlaixmatiliztlamatiliztli tlapōhualli īhuān mocētilia īhuān āmatlahcuilōlli tlacuilōlli īca in tlaixnēxtīlmatinimeh īhuān tomīn tlahtōlmatinimeh. In tētēquitqueh huel quichīhuazqueh tlahcuilōlmachiyōtl ītech miac tlazohtli tlapōhualli in quipiya Australia tlaxtlahuīlli, cemānāhuac tomīn īhuān cryptotomīn. Ce cactic yohualcuahyoh tlapōhualōyān īhuān xoxoctic tlanēxtli quichīhua ce chipāhuac īhuān yōllōpāccāyōtl tlapōhualiztli. In īxcopīnalli motlālia īca HTML īhuān mocuepa ītech miac tapalli tlachīhualli ītech Android īhuān Apple tepōztlahtōlli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Grafa Tepōztlahtōlli īhuān Tomīn Nēzcāyōtl Tlamachtīlli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Grafa Tepōztlahtōlli īhuān Tomīn Nēzcāyōtl Tlamachtīlli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Grafa Tepōztlahtōlli īhuān Tomīn Nēzcāyōtl Tlamachtīlli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.

The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.

Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies
Huēyiliztli īhuān Tlacualtepēhualli: The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.

It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications.
Tōcāitl: fintech, finance, charting, finance content
Tlachīhualiztli Māchiyōtl: The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.

The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.

The app is now available on the App Store and Google Play.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.

We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.

While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.

It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.
Tlatēmōliztli: Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.

It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.

The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.

Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.
Tēyōllālīliztli: The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.

We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.

The app design needed to be clean, seamless and give the impression that no expense had been spared.

In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.
Tēquitl Cāhuitl: Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.

This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.

User feedback is that the current product exceeds expectations and has the potential for global scale.
Tēquitl Ōhuitl: Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.

The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.

This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.
Patentēmeh: Grafa has an Innovation Patent pending.
Calpolli Tlācah: Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer
Īxiptla Tlanēxtīlli: All content owned by Grafa.