Before the Midnight Hour Ikpalli Tlacuilolli ītēchcopa Martin Reznik

Tlanāhuatīlli Before the Midnight Hour Ikpalli Tlacuilolli ītēchcopa Martin Reznik cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlacuilolli· 2022

Before the Midnight Hour Ikpalli Tlacuilolli

īpal Martin Reznik

Tlanāhuatīlli: Martin Reznik Illustration

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #133798

Ximomachti achi Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Before the Midnight Hour Ikpalli Tlacuilolli

Ce netlanechicolli tlacuilolli tliltic ihuan iztac, Marc Krusin oquitlanquilih, itech mopiya in ihcuac cualli itlachihchiuh ikpalli pampa Knoll ihuan Desalto. Motemaca in amoxtlacuilolli ihuan yayauhqui cinema, in tequitl quipanahuia in yancuic nemiliztli ikpaltlacuilolli ica quitemaca tlahtolli ipan netlanechicolli, hueyiyac tlachiyaliztli ihuan yayauhqui chicahuac tlachihchihualiztli. Amo onca tlacatl ihuan zazolli tlamantli quichihuah tlahtolahcicaquiztli ihuan temachiliztli ipan tlahtolli, auh in tlahueliloc neci ipan tlamiliztli ica tetlaocoliliztli. Nochi tlacuilolli omochih ipan yancuic tequitl ica Adobe Photoshop pampa Wacom Cintiq tlacuilolhuaztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Before the Midnight Hour Ikpalli Tlacuilolli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Before the Midnight Hour Ikpalli Tlacuilolli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Before the Midnight Hour Ikpalli Tlacuilolli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Huēyiliztli īhuān Tlacualtepēhualli: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Tōcāitl: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Tlachīhualiztli Māchiyōtl: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Tlanāhuatīlli Nētēcahuilīztli: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Tlatēmōliztli: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Tēyōllālīliztli: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Tēquitl Cāhuitl: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Tēquitl Ōhuitl: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Īxiptla Tlanēxtīlli: All illustrations: Martin Reznik, 2021